What’s Your Blogging “Win Condition”?


Lola* was distraught.

She had just completed a 3-week writing challenge and successfully cranked out a blog a day for her new biz. But her pride took a nosedive when she shared her drafts with a high-level marketing consultant. His response was … less than glowing:

  • These don’t establish you as a leading expert in your field.
  • Your blog is too much about you, not enough about the reader.
  • Your writing isn’t high-quality enough to promote your services.


Lola was crushed. When we spoke several weeks later, she confided in me: I haven’t written a word, since.

Now, Lola’s consultant wasn’t entirely wrong. Her blogs did need work. And his feedback was given with the most loving of intentions: he genuinely wants her to succeed. But his suggestions, however smart, did more harm than good.

Not only did Awesome Consultant’s suggestions bruise Lola’s ego, they pointed to a deeper problem: she didn’t know why she was blogging, in the first place. Worse, yet? Neither did her consultant. Read More…